What do you prefer? Do you want to work in a team of 30 unmotivated employees or with just five colleagues who radiate enthusiasm from start to finish? If you ask us, we would prefer the latter.
When it comes to email lists, our focus is often on quantity, not quality. It's certainly a good thing to see more people on your list, but not when your email performance and results are taking a toll because half the subscribers are inactive.
Achieve long-term email success with managing a good email list