Copywriting: will artificial intelligence do the trick? | Ziedal Morris

Copywriting: will artificial intelligence do the trick?

AI copywriting tools

Artificial intelligence has been all the rage in the last few years, and its role in copywriting has become increasingly important, with AI getting more and more accurate at writing copy all on its own. But how effective is it? Will it ever be able to outshine human copywriters? And when will we start to see AI used in this context? Keep reading to find out!

Benefits of artificial intelligence in copywriting

The benefits of using artificial intelligence in copywriting are obvious. Content can be generated faster with AI, we won’t have any unintentional duplicates of content on our site or platform, and you will get inspired by the proposed texts that are generated. In some cases, the generated text can be copied, pasted, and published right away, for example when creating ads or social media posts. When you need longer text for a blog article or an email, step-by-step revisions and editing can be necessary.

  • Generate content much faster
  • Get inspired by AI-generated ideas
  • Get unique content
  • Data-driven, with performance prediction

Data-driven copywriting is highly effective for improving SEO and engaging readers. Recent advances in Artificial Intelligence (AI) make it possible to create more persuasive content by feeding a computer system enough data that can inform its writing decisions. While AI copywriting tools aren’t quite able to match a human writer yet, in some cases they can come close. If you don’t have a large budget for copywriting, consider giving an AI a shot. Keep your hands on the wheel and use it as an extension to your copywriting skills.

Platforms for AI copywriting

You can find several different Artificial Intelligence copywriting platforms online, all with their features and pricing. At Ziedal Morris, we made the first selection and tested 3 different tools: Anyword, CopySmith, and Copyshark. Taking into account various points of attention, our choice went to Anyword. Ease of use, quality of the generated text, and pricing were the most important features to make our choice.

How to write a blog article with Anyword?

The most extensive feature in anyword is the creation of a blog article. The creation process involves a few easy steps.

  1. First, create an account on Anyword. You can start with a free 7-day trial. A credit card is not required.
  2. When logged in, create a new project. This can be an ad, blog, landing page, social media post, product description, email, or SMS
  3. In your project, write a small description of the content you would like to generate, choose the industry and optionally add some keywords.
  4. Then, choose one of the titles that are being generated according to your input, or write a title yourself
  5. Select the different sections you would like to use as an outline for your text or add your own
  6. A few versions of an intro paragraph are presented, together with the predictive performance score. You can choose one, or write your own.
  7. Next, continue to the editor and generate text for every section of your blog. Every generated paragraph can be extended or regenerated, with or without instructions.


Anyword makes it possible to create a blog post with just a few clicks. If you want to level up the quality of the generated content, some adjustments may be necessary. Tip: use our promotional code "ANYWORD20" and get a 20% discount!

Note: this article was partly written with the help of Anyword

Free invoicing software Zoho
Business tools
Managing administratitive tasks can be a huge burden. But when you fail to make your invoices, you won't get paid! Many startups and smaller companies still use...
Free business phone VoIP PBX
Business tools
If you're a solopreneur, anywhereworker, start-up or even if you work for an established company, chances are that most of your communication occurs over the phone...
Whise online banking account for Ltd companies
Business tools
Opening a bank account when you have a limited company to receive money from customers abroad can be frustrating and time-consuming, but it doesn’t have to be that...
Build your website for free with Hubspot CMS
Business tools
Want to make a website all by yourself? You can! And what's even better is that you don't need to spend any money if you use HubSpot's CMS Hub! Not only does...
AI copywriting tools
Business tools
Artificial intelligence has been all the rage in the last few years, and its role in copywriting has become increasingly important, with AI getting more and more...
Free course become a solopreneur
Business tools
Have you got what it takes to become a solopreneur? Starting your own business is hard work, but it’s not impossible. To be successful as a solopreneur, you need...