It’s no surprise that email marketing is one of the most effective strategies you can use to build your business. But with an endless amount of apps out there for managing your email marketing, it can be difficult sifting through them all in order to find something simple and effective.
Email marketing tools
There are a lot of tools out there that can help you manage your email marketing, but MailerLite is one of our favorites. Its drag-and-drop editor makes it super easy to customize your emails without getting bogged down in those different HTML tags. There’s also an intuitive analytics dashboard that gives you detailed information about your subscribers, including when they’re most likely to open and click on emails. This software offers everything from simple design templates (including drag-and-drop templates) to code options for developers who need more customization capabilities. And if you’re having trouble with email deliverability or other technical issues, their customer support team is really helpful and efficient as well. Best of all, it comes with unlimited storage space at no additional cost!
Create strategic content. Or hire someone to do it for you
Creating great content is a challenging and time-consuming task, but it’s possible - and worthwhile - to hire someone to do it for you. Finding a freelance writer that specializes in content creation for your industry is one way to do so. And if you’re going to spend money on outside talent, make sure they’re using an email marketing provider that fits your business needs (like MailerLite).
If you don’t have anyone on staff who can create relevant and interesting content for your website, I highly recommend outsourcing it. Using freelancers means you can outsource work without having to relocate their physical office space, and their salary tends to be cheaper than full-time employees because of limited experience.
Set up automated follow ups based on consumer usability on your website
Automated follow-ups are a great way to get in touch with people and re-engage them with your brand. Whether it’s encouraging them to come back and buy, or inviting them to an event, there are many ways you can use automated emails. As you start reaching out, don’t forget to automate all of your email marketing - something like MailerLite (or any other email service provider) is perfect for both existing customers and new signups alike. It doesn’t take long at all to set up, but after that everything can be done automatically. Drip campaigns will deliver emails according to when people signed up, groups of customers can receive different messages, and automation rules will make sure that no one falls through the cracks.
Design amazing emails that get opened
Every email marketing campaign should have a visual component, whether it’s an image or a video. Images are proven to increase email clicks by 53 percent, and people are more likely to read emails that contain images. There are plenty of places you can find free images for your emails, like Flickr and Unsplash. If you want more options, there are many stock image sites available online as well. Just make sure not to include too many distracting visuals; one well-placed graphic is all you need. This means making sure that any calls to action are clear and easy to see in your email.
Know what works by tracking open rates and click rates
Opens and clicks are two of the most important metrics to look at when measuring how successful your email marketing is. Click-through rates (CTR) will tell you how many people are interested in your content, while open rates show how much your audience is engaged. Use these stats as a gauge for what messages work and which ones don't, then try new strategies accordingly. In general, make sure you have a goal each time that goes beyond just trying to get someone’s attention . People see tons of emails every day, so you need something more interesting or informative than simply "read me"!
Write compelling copy that gets clicks and opens
The most important thing in email marketing is getting people to open your emails and click on links. This can be tricky when you’re just starting out, but there are a few steps you can take to ensure that your emails get read. First, make sure your copy doesn’t sound like a sales pitch. Instead, focus on providing valuable information for readers. Make it obvious what your call-to-action (CTA) is - whether it’s a link or button - so readers know exactly where they should click to learn more. Finally, personalize your emails whenever possible by using salutations and including customers first names in subject lines.