Are You a Freelancer? Why You Should Use Email Marketing to Build Your Business and Your Brand
As freelancing becomes more popular, a growing number of enterprising individuals are striking out on their own. If you are new to the world of freelancing, you already know that growing your business is a huge challenge, but you have more tools at your disposal than you might realize.
Despite the predicted death of email, its use in marketing has never gone away. Think about the marketing messages that land in your own inbox every day, then consider the awesome potential email marketing holds for the future of your freelancing activities and your business prospects. Here are some compelling reasons to include email marketing in your freelancing business strategy.
Low Cost
When it comes to advertising for your business, it does not get any less expensive than email marketing. Even if you purchase a list of ready-made leads, the cost should be minimal, and if you grow your list organically, the cost could be nothing at all.
Making the most of your marketing budget is important when you are a freelancer, and email helps you stretch those limited funds even further. If you are not yet including email marketing in your long-term growth strategy, it is time to include it in your list of options.
Increase the Visibility of Your Business
If you want to attract new clients to your freelancing business, you first need to let potential buyers know you are there. It is not easy for freelancers to establish a presence in an already crowded marketplace, but email marketing is one of the most powerful tools to make it happen.
The mere presence of those email marketing messages can build visibility for your freelance business and your brand. Repetition is a powerful tool, and even if your initial messages go unopened, it only takes one read for a new client to see all the great things you have to offer.
Expand Your Reach
One of the great things about freelancing is that you can find clients almost anywhere. You do not have to remain in your home region -- you can expand your reach across the country and even around the world.
There is nothing like email marketing to expand your reach nationwide and possibly worldwide. With the click of a mouse, you can send information virtually anywhere, landing clients far from your home and helping you build a bigger and better business.
Helps to Build Your Brand
When you work for yourself, you and your brand are one and the same. The reputation of your business and the quality of your brand are deeply intertwined and well worth protecting.
Email marketing can be a valuable tool for brand building and reputation protection, giving you a chance to connect with existing and would-be new clients on a personal and professional level. The brand-building advantages alone are enough to make email marketing an integral part of your overall advertising strategy.
Build Valuable Long Term Relationships
No matter what the nature of your freelancing, your success depends in large part on the nurturing of long-term relationships. The current client who hits you up for additional work is much less costly to work with than the potential new one, and that does not even include the referrals that can come your way.
Making the most of every client relationship is a vital part of building a successful freelance business, and it's one of the biggest advantages of a robust email marketing strategy. The clients you attract through well-crafted and carefully thought-out emails are likely to become some of your most valuable assets, and the referrals you gain along the way will just be icing on the freelancing cake.
Building a profitable freelance business is not an easy task, and it's unlikely to happen overnight. If you want your freelancing business to grow and be successful, you should pursue some smart marketing strategies, and email outreach should be an integral part of the plan.
