Starting a new marketing campaign might sound complicated and expensive, but getting up and running with a completely new marketing campaign can often be quite fast and easy. There are tons of online marketing tools available today that have user-friendly designs and low monthly fees. These tools are often used by both novice and professional users to attract new leads and convert sales.
One of the most effective marketing tools any business should use is email marketing. Though marketing emails often have a bad reputation these days, creating thoughtful email campaigns that offer real value to your recipients can help to market your business in a positive fashion.
Management and automation tools
Email marketing platforms these days can do much more than just blast out large batches of emails. Many platforms can send certain emails to certain people at a set date and time. You can also create opt-in forms for your website that allow people to sign up for particular email lists.
For example, you can create one list for people to receive promotional emails about new services and another email list for people wanting to hear about your company's events. Or, you can create a list of people that want to receive all your emails.
One of the best reasons to use email marketing is the ability to automate most of the daily processes involved with managing contacts and sending out emails. You can set up a series of emails to automatically go out at a particular time or after certain events occur. Examples of events include a form submission, link click, or completed payment.
After your initial landing pages, opt-in forms, and email sequences are set up, you'll be on your way to cultivating an email marketing list that allows you to stay in touch with quality contacts that could lead to more sales and other business conversions such as event registrations.
Tip: You can use MailerLite to create landing pages, email campaigns and use email automation - even for free
Solutions for beginners and experts
There are basic email marketing platforms for users that want straightforward features and easy functionality and more complex platforms for users that want more advanced configurations. If you want a basic platform with standard opt-in forms, email designs, and sending options, there are several platforms like MailerLite, Constant Contact, MailChimp, and iContact that have fantastic features with reasonable pricing.
If you are looking for more robust email marketing implementations, you may want to go with a more advanced email platform that offers extended customization options. Platforms such as Keap and Pipedrive offer more advanced tools for managing contact lists and email distribution. They can also provide more analytical data about user interactions, which can help users fine-tune their campaigns.
If you would rather have someone set up and manage your emails, you can hire an email marketing company to create and oversee your campaigns. You don't necessarily have to go all in with either hiring someone or working on your own. You can use a mixture of both methods depending on your needs.
If you are not sure what platform is most suitable for your business, you may want to explore basic platforms like MailerLite, Constant Contact, MailChimp, and iContact to get a feel for how they work. You can browse each website or contact their sales departments to see if any of them are a good fit.
If you don't feel you can set up and manage an email platform on your own, you should consider hiring a marketing specialist to at least set up some campaigns for you. Email campaigns can be set up to run on their own with little to no daily manual management tasks.
Flexible pricing
Since there are short and long-term pricing options with most email marketing software, you don't have to risk a great deal of money to test the waters. You can try out most software for one month and cancel the service if it isn't working for you. If you are looking to maximize your savings, you can typically save more by paying upfront for a longer-term email software plan.
Do you want to know more about email marketing, or are you looking for an email marketing expert to set-up the right platform and create professional campaigns? Don't hesitate to contact us!
