Creating an effective website can be both time-consuming and expensive, especially if you don’t have the design knowledge or skill to do it yourself. However, there are ways to make your website look more eye-catching and navigable without spending hundreds of dollars on graphic design services or taking months to do it yourself. These tips will help you create an attractive and easy-to-use website that will help you gain customers and build your business online.
Define your target audience
Determining your target audience before you begin designing your website is crucial. Do you want to appeal to customers from a particular region? Are you selling products that target a specific demographic, such as women between 20 and 30 years old? Think about who you’re trying to reach, then make sure your website will be easy to understand and navigate by those people.
Choose the right platform
As a marketer, you want your website to reflect your brand and engage with consumers. Fortunately, there are plenty of options out there that make it easy to create a stunning website without any coding experience. With platforms like Wix, Jimdo, and Squarespace, you can build professional-looking sites quickly and easily, without ever opening up Photoshop or hiring someone. But before you get started with these services, there are a few questions you should ask yourself. What is my budget? How much time do I have? And how hands-on am I willing to be? Choosing a platform will depend on all of these factors - so take some time to think about what’s best for you.
Think like a user, think mobile-first
This is by far one of my favorite website-design tips, and it’s pretty easy to remember: Just think about your users first. Who are they? What do they want? How will they use your site? The design of your site should reflect these questions. As Google suggests, never forget mobile - you must design a website that loads fast and looks good on all devices, including smartphones. These days, people look at their phones more than any other device; make sure your visitors don’t have to squint or zoom in. Your content might be exactly what they need when they see it on their phone screen!